6th UK and Ireland Implementation Science Research Conference 2023
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PRESENter
Elaine Toomey
presenter biography
Dr Elaine Toomey is a Lecturer in the University of Galway and Programme Director of the MSc in Evidence-Based Future Healthcare. She is also a Health Research Board ‘Applying Research into Policy and Practice’ Research Fellow and PI of the INTREPiD (Integrating Research into Public Health Decision-making) project. She is a Cochrane Ireland Research Associate and a member of the Centre for Health Research Methods (University of Galway), and the Health Behaviour Change Research Group (University of Galway). Elaine’s research has two main strands – 1) utilising health behaviour change for chronic disease prevention and management, and 2) enhancing the methods used for the implementation of health research into policy and practice. She has specific methodological expertise in evidence synthesis and fidelity/adaptation of behaviour change interventions.
background
Understanding evidence synthesis is vital for people to make informed decisions about their health. We aimed to develop a video animation knowledge translation (KT) resource to explain the purpose, use and importance of evidence synthesis to the public regarding healthcare decision-making.
MEthod
We drew on user-centred design approaches to develop a spoken animated video (SAV) by conducting two cycles of idea generation, prototyping, user testing, analysis and refinement. Six researchers identified the initial key messages of the SAV and informed the first draft of the storyboard and script. Seven members of the public provided input on this draft and the key messages through think-aloud interviews, which we used to develop a SAV prototype. Seven additional members of the public participated in think-aloud interviews while watching the video prototype. All members of the public also completed a questionnaire on perceived usefulness, desirability, clarity and credibility. We subsequently synthesised all data to develop the final SAV.
results
Researchers identified the key messages as 1) the importance of evidence synthesis, 2) what an evidence synthesis is and 3) how evidence synthesis can impact healthcare decision-making. Members of the public rated the initial video prototype as 9/10 for usefulness, 8/10 for desirability, 8/10 for clarity and 9/10 for credibility. Using their guidance and feedback, we produced a three-and-a-half-minute video animation. The video was uploaded on YouTube and has been viewed over 12,000 times to date.
Conclusion
Drawing on user-centred design methods provided a structured and transparent approach to the development of our SAV. Involving members of the public enhanced its credibility and usefulness. Future work could explore involving the public from the outset to identify key messages in developing KT resources explaining methodological topics. This study describes the systematic development of a KT resource with limited resources and provides transferrable learnings for others wishing to do similar.