Centric offers a community research approach, incorporating academic literature reviews, ethnographic research, primary interview data and focus groups to uncover nuances which are often seldom-heard and below the radar and deciphers sentiments within the urban locale. Centric values the voices of communities, as we have seen in our previous research into COVID-19, medical scepticism, medical pluralism, health activism, rebuilding trust in public health, MLTCs and cost of living etc..
Centric’s ethos upholds equitable collaboration, away from tokenism, towards working with communities. Key in our approach therefore is upskilling local people to also be involved in research beyond the scope of extractive and exploitative data collection solely.